1. Who we are
Zumi is a mobile app that reads pet-food labels and scores what’s in the bowl. It is developed and operated by Dana Nehmeh (“we” or “us”). This policy explains what information Zumi collects, how it is used, who helps us process it, and the choices you have. You can reach us at hello@getzumi.app.
2. Information we collect
- Account information. You can sign in with Apple, with Google, or with a one-time code sent to your email. We receive your email address and, if your sign-in provider shares them, your name and profile picture. If you use Apple’s “Hide My Email”, we only see the private relay address Apple gives us.
- Setup answers. Before you create an account, the app asks a few questions, such as how many cats you have, your main concerns and goal, and whether you’d like notifications. Your answers are stored against a temporary account, which becomes your real account when you sign in.
- Pet profile. Information you enter about your cat: name, species, life stage, activity level, body condition, current type of food, health considerations, and a photo if you add one.
- Scans and history. The products you look up and your scan history. When you scan a barcode that isn’t in our database yet, we record that barcode together with your account.
- Product submissions. When a product is missing, you can photograph its packaging (front, ingredients and nutrition labels) and submit it. We store these photos and use them to add the product to Zumi. Please photograph only the packaging.
- Feedback and reports. Messages you send us through the app, such as feedback or a report about a product, together with your email address so we can reply.
- Subscription information. Your subscription status, the plan you chose, and purchase, trial, renewal and cancellation events. Payments are handled by Apple; we never receive your card details.
- Notification details. If you allow notifications, a push token for your device, the device platform and a device identifier, your notification preference, and your time zone so reminders arrive at a sensible time.
- Usage information. How you use the app, such as screens visited and steps completed during setup and purchase, along with your device platform. This is linked to your account, including your email address and name.
- Language. Your device language, so the app and the emails we send you use your language.
3. How we use your information
- To provide Zumi: show product scores, keep your history and pet profile, and personalise what you see.
- To create, secure and sign you in to your account, including sending one-time sign-in codes.
- To process product submissions, add products to the database, and let you know when a product you submitted is available.
- To manage your subscription and send trial reminders.
- To send notifications you agreed to receive.
- To answer your feedback and reports.
- To understand how the app is used, fix problems, and improve Zumi.
We do not use your information for advertising, and we do not sell it.
4. Information we receive from Google
If you sign in with Google, we receive your name, email address and profile picture. We use them only to create and identify your account, to sign you in, to contact you about your account, and, as described in section 2, to understand how the app is used. We do not use Google user data for advertising, we do not sell it, and we only share it with the service providers listed below who help us run Zumi. Zumi’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
5. Service providers
We use the following providers to run Zumi. They process information on our behalf and only for the purposes described here:
- Supabase — accounts and sign-in, our database, and storage for submitted photos. Hosted in the EU (Ireland).
- Google — Google Sign-In; Gemini, the AI service that reads submitted label photos; and Firebase Cloud Messaging, which delivers notifications on Android.
- Apple — Sign in with Apple, App Store payments, and notification delivery on iOS.
- RevenueCat — manages subscriptions and purchase status.
- PostHog — product analytics. Hosted in the EU.
- Expo — delivers push notifications and app updates.
- Resend — sends our emails, such as sign-in codes.
- Cloudflare — hosts this website.
Some of these providers are based in, or process data in, the United States. Where your information is transferred outside the EU, it is protected by the safeguards these providers offer, such as the EU Standard Contractual Clauses.
6. What other users can see
When we approve a product submission, the product’s details and a photo of its packaging may be shown to all Zumi users. We never show who submitted a product.
7. Permissions
- Camera — to scan barcodes and photograph packaging for submissions.
- Notifications — optional, for reminders and updates. You can turn them off in the app’s Profile tab or in your device settings.
You can revoke either permission at any time in your device settings; the features that depend on it will stop working.
8. Retention and deletion
We keep your information for as long as you have an account. You can delete your account at any time in the app (Profile tab, “Delete account”) or by email; see the Delete your account page for exactly what is removed and what is kept. Product information you contributed stays in the catalog without any link to you. Temporary accounts created during setup that never become a full account are deleted after 7 days of inactivity, unless they have a purchase history.
9. Your rights
Depending on where you live, you can ask us to access, correct, delete or export your information, and you can object to or ask us to restrict certain processing. Where we rely on your consent, you can withdraw it at any time. To use these rights, email hello@getzumi.app. If you are in the EU or UK, you can also complain to your local data protection authority.
10. Changes to this policy
We may update this policy as Zumi changes. We’ll change the date at the top, and tell you in the app about significant changes.
11. Contact
Dana Nehmeh
hello@getzumi.app